[csc_newsline] Help With Ads for CSC Program Brochure

[joe ferguson]

To all members,

For the 2013-14 season we again have a colorful season program booklet 
containing program details for all four concerts.  It is be very much 
like the one for the 12-13 season, and it also contains details about 
the CSC Gala.

So this season we want to make a bigger push to get ads in the program 
booklet from the business supporters and individuals; these ads are an 
important source of revenue for CSC, and our budget assumes that we'll 
get a bump it up a notch over what we did last year. Like the one from 
the last season, it will contain full listings of program numbers, 
composers, and program notes.

I have prepared packets for potential advertisers which include:

    A cover letter describing the advertising project and numbers for
    past and expected attendance
    A copy of last season's program brochure, so they know what to expect
    A copy of the 13-14 season announcement, so they know what we're
    offering
    A data sheet with specifics as to costs, people to contact, etc.
    A "mechanicals" format sheet detailing ad sizes, margin
    requirements, etc.


If you have a relationship with a potential advertiser in which you'd 
feel comfortable making an approach to ask that an ad be placed in our 
program, pick up a packet at rehearsal and drop me an email to let me 
know you have it an who you plan to pass it on to. Most any business in 
the local area is a potential advertiser: Doctor, Dentist, Vet, Car 
mechanic, Restaurant, Retail store, you name it. Over half of our 
program distribution will be made before the holiday shopping season is 
over. We'll even accept "CONGRATULATIONS!" from individuals. The entire 
process, from submitting copy to making payment, can be handled on-line, 
although we provide contact info for those needing assistance or more 
information.  All we ask of you is to make the initial contact and get 
the packet into the hands of the prospective advertiser.


If you are willing to help in a bigger way with this short-term project, 
please contact me and we can discuss a strategy and get packets for you 
to get to the potential clients.  And by "short-term" I mean that the ad 
copy has to be ready to go to the printer by October 21 so that we have 
them to distribute to our audience at the November 18 concert.



Joe Ferguson
President, CSC Board
919-468-8223
mailto:jferguson at nc.rr.com

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